AICTE Approved | Marketing Specialization

PGDM in Marketing

A PG diploma in marketing management prepares you for careers in finance, sales, branding, and digital marketing by combining business fundamentals with practical skills through projects and internships.

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Duration

Years Full-Time Program

Semesters

Semester-Based Structure

Placement

100%

Placement Assistance

Avg. CTC

₹6.7L

Anticipated Package p.a.

25+ Years of Excellence

NAAC Accredited

100% Placement Assistance

Mumbai — India's Brand & Media Capital

About the PGDM Marketing Course

PGDM in Marketing - An Overview of the Program

A PG Diploma in Marketing Management is a postgraduate diploma course designed to prepare people for leadership roles in the current business world. As companies focus more on digital tools and data, there is a steady demand for marketing professionals who know how to engage customers and build brands. This program focuses on giving students the analytical and creative skills they need to work in various industries.

The curriculum covers management basics alongside specific topics like consumer behavior, brand management, sales, and digital marketing. Rather than just relying on textbooks, students learn marketing through case studies, projects, and internships. This hands-on approach helps them understand how to handle real business challenges and improve their decision-making.

The program blends theory with practical application. Students learn how to build marketing strategies, analyze trends, and manage customer relationships to help a business grow. It also helps them improve their communication and negotiation skills, which are necessary for any modern marketing role.

Graduates can find work in fields like advertising, market research, product management, or business development. The course also provides a good foundation for those who want to start their own companies. Ultimately, the program is built to give students the practical knowledge and professional confidence they need to succeed in a competitive market and keep up with changing business demands.

Brand Management Digital Marketing Consumer Behaviour Market Research Advertising Marketing Analytics

View Syllabus → Check Eligibility

PGDM in Marketing — Program Highlights

🏛️

AICTE Approved Program

All India Council for Technical Education Recognition

📍

Mumbai — Brand & Media Capital of India

Direct Access to FMCG HQs, Ad Agencies & Media Houses

🎯

Marketing Specialization Electives

Brand Management, Digital Marketing, Consumer Insights

📊

Marketing Analytics & Tech Skills

SEO, SEM, Social Media, Power BI — Value-Added Certifications

🌐

International Study Tour

Global Brand & Consumer Market Exposure

237+

Recruiters

180+

Internships p.a.

₹16L

Highest Pkg.

Semesters

Eligibility Criteria

PGDM in Marketing Eligibility

Meet the minimum admission requirements for our PG Diploma in Marketing Management at Aeren Business School, Mumbai.

Academic Qualification

Bachelor's degree in any discipline from a recognized university. Final-year graduation students may apply on a provisional basis and submit final marksheets before enrollment.

50%

Minimum aggregate marks required
45% for SC / ST / OBC reserved categories

Entrance Examination

Students must appear for at least one national or state-level management entrance exam. Following scores are accepted for PGDM in Marketing Management admission:

CAT MAT XAT CMAT MH-CET NMAT ATMA

Work Experience & Aptitude

No prior work experience is mandatory for this post graduate diploma in marketing. The program welcomes fresh graduates and working professionals from any background — Arts, Commerce, Science, or Engineering.

A strong interest in branding, consumer behaviour, and creative problem-solving is preferred for the PG Diploma courses in Marketing Management.

Programme Structure

PG Diploma in Marketing Management Syllabus — Semester-wise Curriculum

⏱️ Duration: 2 Years 📋 Semesters: 4 🎓 Credits: 120 📊 Level: Post Graduate 🎯 Specialization: Marketing Management

Core

Management Foundation — Part A

PGDM111 Managerial (Micro) Economics
PGDM112 Human Resource Management
PGDM113 Organisation Behaviour
PGDM114 Corporate Strategy

Core

Marketing & Analytics Foundation — Part B

PGDM115 Business Statistics & Analytics for Decision Making
PGDM116 Marketing Research
PGDM117 Financial Reporting, Statements & Analysis
PGDM118 Business Communication

Core

Business Environment & Markets

PGDM121 Indian Financial System & Financial Market
PGDM122 Marketing Management
PGDM123 Legal Business Environment (Micro & Macro)
PGDM124 Project Management

Core

Ethics, Entrepreneurship & Leadership

PGDM125 Entrepreneurship
PGDM126 Corporate Social Responsibility & Sustainability
PGDM127 Indian Ethos and Business Ethics
PGDM128 Managerial Skills for Effectiveness

Core

Strategic Subjects (All Specializations)

PGDM231 Strategic Leadership
PGDM232 Indian Economy & Policy
PGDM233 Internship (6 Credits | 8–10 Weeks)

Marketing Electives

Marketing Specialization — Sem III

PGDM2342 Consumer Behaviour
PGDM2343 Integrated Marketing Communication
PGDM2344 Advertising & Sales Promotion
PGDM2345 Services Marketing

Core

Applied Management (All Specializations)

PGDM241 Planning, Structuring & Financing Small Business
PGDM242 Logistics & Supply Chain Aspects in Retail Management
PGDM243 Organisation Design

Marketing Electives

Advanced Marketing Specialization — Sem IV

PGDM244 Brand Management
PGDM245 Digital Marketing
PGDM246 Sales & Distribution Management
PGDM247 Marketing Analytics
PGDM248 Retail Marketing

⬇ Download Full Marketing Syllabus PDF

PGDM Marketing Course Objective

Learning Outcomes of PGDM in Marketing

A PGDM in Marketing teaches you the skills needed to succeed in today's business environment, combining strategic thinking, consumer insights, brand management, digital marketing, and analytical decision-making to build successful marketing careers.

Develop Strategic Marketing Expertise

Learn how to build marketing plans that align with business goals and customer needs. Understand market trends and develop competitive strategies that help brands stand out.

Understand Consumer Behavior

Gain insights into how customers think, evaluate products, make purchasing decisions, and interact with brands to create more targeted and effective marketing initiatives.

Master Brand & Product Management

Apply strategies that strengthen brand positioning, manage product life cycles, and develop marketing plans that create long-term brand value and market presence.

Strengthen Digital Marketing Skills

Acquire knowledge of modern digital marketing trends including social media marketing, SEO, SEM, content marketing, online advertising and performance marketing to build customer engagement.

Enhance Sales & Business Development Capabilities

Develop expertise in sales management, negotiation, relationship building and business development strategies that help organizations increase revenue and expand into new markets.

Build Market Research & Analytical Skills

Learn how to perform market and consumer research, analyze competitive landscapes, interpret business data, and use insights to develop effective marketing strategies that drive organizational success.

Career Scope

Career Opportunities After PGDM in Marketing

A PGDM in Marketing prepares graduates for rewarding careers across FMCG, retail, e-commerce, media, technology, healthcare, banking, consulting, and consumer brands.

Top Job Roles for PGDM Marketing Graduates

📢Marketing Executive

🏷️Brand Manager

💻Digital Marketing Specialist

📊Market Research Analyst

🎯Advertising Manager

📈Marketing Analyst

🏬Retail Marketing Manager

🤝Key Account Manager

📱Social Media Manager

📦Product Marketing Manager

Hiring Sectors & Salary Insights

FMCG Companies (HUL, ITC, P&G, Nestlé)
E-commerce & D2C Brands
Advertising & Media Agencies
Retail & Consumer Durables
Banking, Telecom & Consulting
Digital Marketing Agencies
Startups & Unicorn Companies
Market Research Firms (Nielsen, Kantar)

💰 Career Roles & Salary Range

Marketing Executive ₹4–6 LPA

Brand Manager ₹8–15 LPA

Digital Marketing Specialist ₹5–10 LPA

Market Research Analyst ₹4.5–9 LPA

Beyond the Classroom

Value-Added Certifications with PGDM in Marketing

Students enrolled in the Post Graduate Diploma in Marketing Management at Aeren Business School graduate with industry-recognized certifications that strengthen placement prospects across FMCG, digital, and brand roles.

Marketing & Digital Certifications

Industry-Ready Skills for Brand & Digital Roles

SEO & SEM Social Media Marketing Google Analytics Content Marketing Marketing Analytics AI in Marketing Performance Marketing Power BI Email Marketing Automation Advanced Excel

Brand & Creative Skills

Strategic Brand-Building Capabilities

Brand Strategy Creative Direction Basics Consumer Insight Tools Storytelling for Brands

Global Exposure

International Marketing Learning

International Study Tour Global Brand Strategies Consumer Markets International Advertising Practices

International Study Tour

Exposure to global brand strategies, consumer markets, and international advertising practices.

Industry Certifications

Digital marketing and analytics certifications add immediate market value at placement time.

Live Brand Projects

Real client briefs and brand case studies bring the PGDM in Marketing Management curriculum to life.

Agency & FMCG Visits

Industry visits to advertising agencies, FMCG companies, and media houses in Mumbai to understand marketing in action.

Graduate with More Than a Diploma

Build your marketing career with industry-recognized certifications, live projects, and global exposure.

Apply Now

PLACEMENTS SUPPORT

PGDM Marketing Placements at Aeren Business School

Aeren Business School prepares students for successful marketing careers through dedicated placement support, industry mentoring, practical training, and strong corporate connections with leading brands, FMCG companies, and digital agencies.

₹16L

Highest Anticipated Package

₹6.7L

Average Anticipated Package

237+

Recruiting Companies

100%

Placement Assistance

Marketing-Focused Pre-Placement Training

Portfolio building, brand case study preparation, digital marketing interview coaching, and mock GD/PI sessions conducted by experienced industry practitioners.

FMCG & Digital Placement Drives

Dedicated campus recruitment drives with leading FMCG companies, e-commerce brands, advertising agencies, and digital marketing firms.

Brand & Agency Mentorship

One-on-one mentoring by senior brand managers and digital marketing professionals to prepare students for competitive marketing careers.

Internship to PPO Pipeline

180+ summer internship opportunities every year with a strong track record of Pre-Placement Offers (PPOs) in marketing, branding, and business development roles.

Marketing Alumni Network

Connect with alumni working in brand management, digital marketing, FMCG, retail, and consumer brands for referrals, networking, and career guidance.

Marketing Conclaves & Seminars

Regular guest lectures, brand strategy workshops, and marketing conclaves featuring CMOs, brand leaders, and marketing heads from leading consumer companies.

Launch Your Marketing Career with Confidence

Join Aeren Business School and become industry-ready through expert mentoring, internships, corporate exposure, and dedicated placement assistance.

Apply Now

Why Aeren Business School

Why Choose Aeren Business School for PGDM in Marketing?

Among the best colleges for PGDM in Marketing in Mumbai, Aeren Business School combines AICTE recognition, an industry-built curriculum, and dedicated brand & digital marketing mentorship.

AICTE Approved Program

Nationally recognized PGDM in Marketing with curriculum updated annually in collaboration with FMCG, retail, and agency leaders.

Expert Marketing Faculty

Learn from practicing brand managers, digital marketers, and academic experts with real campaign and agency experience.

Mumbai Advantage

Located in India's advertising and media capital — direct access to FMCG headquarters, ad agencies, and a thriving D2C ecosystem.

100% Placement Assistance

Structured placement cell with 237+ active recruiters across FMCG, retail, e-commerce, and digital marketing agencies.

Classroom-Based Learning

Full-time, on-campus PGDM in Marketing Management with live brand simulations, case studies, and capstone projects.

Digital Marketing Certifications

Value-added certifications in SEO, SEM, Social Media Marketing, and Marketing Analytics included with the diploma.

International Exposure

International study tour opportunities give students first-hand exposure to global brand strategies and consumer markets.

Ethics-Centred Education

Rooted in the Aeren Education philosophy — building marketers who balance creativity, growth, and responsible business practice.

Fee Structure & Scholarships

PGDM in Finance Fees — Invest in Your Finance Career

A career-focused Post Graduate Diploma in Financial Management with transparent fee structure, merit scholarships and education loan support.

Total Programme Fee

₹7.5 Lakhs

Complete 2-Year PGDM Finance Program

Industry-Aligned Finance Curriculum
Corporate Mentorship Sessions
Summer Internship Support
100% Placement Assistance
Finance Certifications Included
International Study Tour*
Library & Campus Access

🎓 Merit Scholarship Available

Up to ₹2 Lakhs

Eligible students receive scholarships based on academic performance and institute guidelines. Limited seats — apply early.

Payment Period Component Amount

Year 1 — Sem I Tuition + Registration ₹1,87,500

Year 1 — Sem II Tuition ₹1,87,500

Year 2 — Sem III Tuition + Internship ₹1,87,500

Year 2 — Sem IV Tuition + Placement ₹1,87,500

Total 2 Years Full Program ₹7,50,000

🏦

Education Loan Assistance

Aeren Business School has tie-ups with leading banks for easy education loan processing. EMI options available. Speak to our admissions team for guidance.

Check Scholarship Eligibility →

Admissions 2026–28

How to Apply — PGDM in Marketing Management?

Begin your journey towards a successful Marketing career with Aeren Business School. The admission process for the PGDM in Marketing is simple, transparent, and merit-based, ensuring a seamless experience for aspiring management professionals. Applications for the 2026–27 academic session are now open.

1

Complete the Online Application

Fill out the online application form with your personal details, academic qualifications, and entrance exam scores.
2

Upload Required Documents

Submit your academic transcripts, graduation certificate, entrance exam scorecard, passport-size photographs, and a valid government-issued ID for document verification.
3

Attend Group Discussion and Personal Interview

Shortlisted candidates will be invited for a Group Discussion (GD) and Personal Interview (PI) to assess communication skills, leadership potential, and aptitude for Marketing Management.
4

Admission Offer

Final selection is based on academic performance, entrance exam scores, and GD-PI evaluation. Selected candidates will receive an official admission offer.
5

Confirm Your Admission

Secure your seat by paying the programme fee within the specified deadline and complete the enrolment process to join the Post Graduate Diploma in Marketing programme.

📋 Documents Required

10th and 12th Mark Sheets
Graduation Mark Sheets (All Semesters/Years)
Degree or Provisional Certificate
CAT / MAT / XAT / CMAT / MH-CET / NMAT / ATMA Scorecard
Transfer Certificate (TC)
Passport-Size Photographs
Category Certificate (if applicable)
Aadhaar Card or Valid Government Photo ID

Apply Online Now Download Brochure

Frequently Asked Questions

PGDM in Marketing — Common Questions Answered

PGDM in Marketing Management is a two-year postgraduate course that enables students to gain expertise in branding, sales, digital marketing, consumer behaviour, market research, and other disciplines. It prepares students for leadership positions in the professional world.

A candidate must have a bachelor's degree from a recognized university in any discipline to be eligible for admission to PGDM in Marketing at Aeren Business School. Working professionals and final-year students with approval from the institute can also apply.

The PG Diploma in Marketing Management syllabus consists of Marketing Management, Consumer Behaviour, Brand Management, Digital Marketing, Sales Management, Advertising, Market Research, Strategic Marketing, Retail Marketing, Business Analytics, along with live projects.

The fee for the two-year PGDM in Marketing programme at Aeren Business School is ₹7.5 Lakhs. Selected candidates can receive merit-based scholarships of up to ₹2 Lakhs.

Aeren Business School offers an industry-oriented PGDM in Marketing with experienced faculty members, internship opportunities, international exposure, certifications from reputed organizations, mentoring, and placement assistance. These features make it one of the preferred choices for pursuing PGDM in Marketing.

After completing a PGDM in Marketing Management, graduates can pursue careers as Brand Manager, Marketing Manager, Digital Marketing Specialist, Sales Manager, Product Manager, Market Research Analyst, Business Development Manager, Advertising Executive, CRM Manager, and Marketing Consultant with leading national and multinational organizations.